Keyword strategy is the foundation of everything else. Without knowing what your potential customers search for, technical fixes and content improvements are not targeted at the right problem.
We go beyond basic keyword research. We analyse search intent for every term, cluster related keywords into topic groups, and map each cluster to a specific page or a gap that needs a new page. You receive a ready-to-implement content plan.
For Austrian and DACH businesses, this includes analysing how search behaviour differs between Austria and Germany for the same product category. Austrian users often search differently from German users, particularly for local and regional services.
Deliverables
Client result
"The keyword strategy changed how our entire marketing team thinks about content. We stopped writing what we thought was interesting and started writing what people actually search for."